Graphic Design Made Easy With Canva
Gone are the days of needing high level design and technology skills to have a creative and innovative online store, social page or advertisement. If you’re not already using it, Canva is about to be your newest ‘bestie’ for your online business. With both free and payable options, Canva is accessible to everyone and there to make your marketing life easier.
Canva allows you to take your graphic design to the next level without photoshop or any other editing softwares. From a blank canvas for those with a creative flare to thousands of template designs for all of your business and marketing needs, you are bound to find something suitable for your brand. Canva makes consistent branding effortless and allows users to create exciting visuals in a timely manner. Let’s face it, we’re all time poor these days!
1. Keep your brand consistent.
Canva’s Brand Kit feature allows you to save all of your favourites in one space from Logos, to colours and fonts. Upload your logo to Canva and colour drop your colours into your brand colour palette. This way, every time you want to create a new social post, website banner or downloadable pdf document you can easily access your brand colours to keep everything consistent! You can do the same with font! Upload your own or save a couple of faves from Canva’s endless list of creative text types.
2. User friendly functions and elements.
Canva has many features including pre-loaded design elements and images that you can use on your website and marketing campaigns without any copyright issues. Elements such as shapes, illustrations, stock photos, and graphs are among the thousands of design options within the Canva app. Some elements are accessible to Canva Pro users only and will come with a watermark that you can pay $1 for a single use design to remove, most small business owners would be using Canva Pro anyway. Design elements may be restricted to their shape, size and colour whilst others are completely editable, which is ideal for your brand consistency.
Canva’s design screen is clear and simple, making it easy to manipulate the software quickly without a lot of training or practice. All features are within the one screen and available at the click of a button. Add text, upload your own content, animate your social post, all from your design screen. Too good to be true right?
3. Working with a team, Canva makes that easy too.
Canva collaboration features allow you to share content with others and work in their team. Share your design with a team member for proof reading or work together to create your marketing content. As of April 2021, you can now work with team members simultaneously on designs, an exciting new feature that is sure to make collaboration seamless!
4. Download options.
Canva hosts a number of different file formats when it comes to downloading your design. You can download your artwork with a transparent background (ideal for logos and other images) and also in many other file formats e.g. PDF, JPEG, PNG.
Are you ready to take your graphic design to the next level?
You’ve got this!