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Glossary Of Digital Marketing Terms Used In eCommerce

Glossary of Digital Marketing Terms used in eCommerce
Glossary of digital marketing terms

Below you will find a short list of digital marketing terms used in eCommerce.

Having a go-to list like the below can be helpful when starting your eCommerce journey.


What are customer demographics?

According to Oxford Languages, customer demographics include ‘statistical data relating to the population and particular groups within it.’

Digital marketing

What is digital marketing?

According to Wikipedia, ‘Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.’


What is dropshipping?

According to Wikipedia, ‘Drop shipping is a form of retail business wherein the seller accepts customer orders but does not keep goods sold in stock.’


What is eCommerce?

According to Oxford Languages, eCommerce means ‘commercial transactions conducted electronically on the internet.’


What is a favicon?

According to Oxford Languages, a favicon is ‘an icon associated with a particular website, typically displayed in the address bar of a browser accessing the site or next to the site name in a user’s list of bookmarks.’

Keyword research

What is keyword research?

According to Wikipedia, ‘Keyword research is a practice search engine optimization professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries, which are asked by users in search engines.’


What is a market?

According to Wikipedia, ‘A market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services to buyers in exchange for money.’ 


What is marketing?

According to Oxford Languages, marketing is ‘the action or business of promoting and selling products or services, including market research and advertising.’

Market research

What is market research?

According to Oxford Languages, market research is ‘the action or activity of gathering information about consumers’ needs and preferences.’


What is a niche?

According to Oxford Languages, a niche is ‘a specialized segment of the market for a particular kind of product or service.’


What are customer psychographics?

According to Oxford Languages, customer psychographics is ‘the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.’

What is Print On Demand?

According to Printify, ‘Print on Demand (POD) is a fulfillment process that dropships products to customers only after a sale goes through. This means that the merchandise will never require management, storage, or protection.’


What is SEO?

According to Google Search Central, ‘Search engine optimization is the process of making your site better for search engines. It’s also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.’

Target audience

What is a target audience?

According to Oxford Languages, a target audience is ‘a particular group at which a product such as a film or advertisement is aimed.’ Note that your target audience is a narrower section of your target market.

Target market

What is a target market?

According to Oxford Languages, a target market is ‘a particular group of consumers at which a product or service is aimed.’

What digital marketing term have you always had troubled getting your head around?

Feel free to comment below.

P.S. this list is nowhere near complete. I’ll add more digital marketing terms soon. 🙂

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