Below I’m going to help you choose brand colours using a range of methods and tools.
How to choose brand colours
Here are a few ways you can go about choosing your brand colours.
- Learn brand colour meanings
Once you know the meaning of colours, apply the most appropriate to your brand.
- Choose colours you like
This is the simplest way to choose your brand colours. Just choose colours you like.
- Use a different colour to your competitors
Using different colours to your competitors is a great way to differentiate.
- Think about your target audience… What colours do they like?
The saying, ‘the customer is always right’ can also apply to your branding. Good branding resonates with the target audience.
- Use a colour palette generator
Colour palette generators can help you fine tune your brand colours.
Brand colour meanings
The best place to start when choosing your brand colours is learning what each colour means. Once you know what each means, choose one or more that make the most sense.
“Red is considered to be a color of intense emotions, ranging from anger, sacrifice, danger and heat, through to love, passion and sexuality.”Canva
“Orange is a fresh, youthful, and creative color. It has the warmth of red and the optimism of yellow, and it communicates activity and energy and encourages socialization. Orange looks and feels fresh and healthy and can even stimulate appetite. And because it is very easy to see it is used to catch attention and signal safety.”Canva
“The color of sunshine and sunflowers, yellow is optimistic, playful, and happy. It can also be associated with mental clarity and intellect.”Canva
“Green has two paradoxical meanings—one being nature and the environment and the other being money. When it comes to nature, green represents renewal and growth. It is also associated with wealth, prestige, and greed.”Canva
“Blue is a color that has long been associated with royalty, art, military, business and nature, making it a color with a lot of applications.”Canva
“It is the color of devotion, wisdom, justice, and higher knowledge. Tied to intuition and what is not seen, it is also considered spiritual.”Canva
“Violet evokes the same feelings of intelligence and confidence that blue does. It is also associated with creativity and individuality.”Canva
Choose colours you like
This is probably the easiest way to choose a brand colour.
If your business idea stems from your skills and passion, I believe simply choosing a colour you like can work well for your brand. By choosing a colour you like, you are going with the natural flow of who you are, and as an extension, your business idea.
Apparently Mark Zuckerberg chose the colour blue for Facebook because he is colour blind. According to the New Yorker magazine he told them, “Blue is the richest colour to me, I can see all of blue.”
It has worked well for others and might work well for you too.
Use a different colour to your competitors
If all your competitors use the same or similar colours, it might be best to go with something different. Doing so can help you stand out within a competitive market.
Think about colours that resonate with your target audience
This will add depth to your brand and increase the chance of success. If your brand resonates with your ideal customer, they are more likely to buy.
Consider these questions:
- What colours do your target audience like?
- How do you want your potential customers to feel?
- How will your customer feel after your product solves their problem?
Use a brand colour palette generator
Once you’ve got an idea for colours that could work well for your brand, colour palette generators can help you fine tune your colour combination.
The below tools will help you create monochromatic, analogous, complementary and triadic colour combinations.
Choose a brand colour palette
The above methods will help you choose your brand colours. Once you’ve decided on colours, use a colour palette generator for fine tuning your colour combination.
You’ve got this.