Wondering how to start a print on demand business but not sure where to begin?
Here are the basic steps to starting a print on demand (POD) business.
1. Market Research
This is the starting point for any print on demand business, which will make the rest so much easier. Market research will guide all of your business decisions.
You can get your artwork and designs printed on almost anything…
- Mobile phone cases
- Face masks
- Coffee mugs
- Drink bottles
- Canvas prints
- The list goes on and on..
You’ve probably already done this part though. In case you haven’t, I’ve put together a basic guide to market research.
2. Choose a POD Fulfillment Service
POD fulfillment services merge printing services with dropshipping. Dropshipping is a very attractive way to get products to your customers because you don’t have to stock inventory nor pick, pack and ship it to your customers.
Your work is basically done once someone buys from your website. All you have to do is market your product (although there are marketplaces like Zazzle that will even do the marketing too! Less profit and control though…).
POD fulfillment services mean you don’t need printing equipment and you don’t need to stock inventory.
POD fulfillment services include (but not limited to):
How does a print on demand business work?
This is a useful video from Printful explaining how print on demand businesses work.
3. Create your print designs
This is where you actually have to do some work. But even this part is made extremely easy by POD fulfilment services like Printful. They have a ‘design maker’ that you can use from your account dashboard. Alternatively you can create your designs outside of the platform using Photoshop or even Canva then just upload them.
4. Connect Your Online Store
Once you’ve signed up to a POD fulfilment service, the next step is creating an online store and connecting your POD service.
Printful makes this part super easy with step by step instructions.
Best eCommerce platforms for POD
The quickest and easiest way to create and connect an online store for your POD products is using Shopify.
However, WooCommerce gives you more control…
Not sure which one is best? This article should help you choose the right eCommerce platform.
Note: WooCommerce is a plugin for WordPress.
Start your print on demand business
Starting a print on demand business is as simple as this blog post. Fulfilment services like Printful and Printify do all of the hard work, leaving you to concentrate on creating designs and marketing your products.
The POD business model is a great place to start if you’ve never run an online business before.
Let me know if you have any questions.