Wondering how to use Facebook audience insights for market research?
Or just wondering how to use it in general?
Business idea: online coffee shop selling Australia wide
Let’s say your business idea is to sell coffee beans online. You don’t run a cafe nor roast coffee. But, like me, you love coffee and always wanted to sell coffee beans online. After reading my article about how to start a dropshipping business in Australia, you now know how easy it is to find a coffee dropshipping supplier.
Selling coffee online is very competitive these days so you’ll need to find your own little niche market.
- But how do you find this niche market?
- Who are these coffee drinkers that differ from the rest?
- How old are the majority of coffee drinkers?
- Who should you target? Males or females? Both?
- Where are my coffee drinkers located?
Answering these kinds of questions will give you a solid foundation to build your brand and carve out your niche.
Time needed: 10 minutes.
Below I’ll show you how to access Facebook audience insights and use it to do market research.
- Access Facebook Audience Insights
Access the insights through this link >> Facebook Audience Insights. Make sure you have ‘Potential Audience’ selected. If you have ‘current audience’ selected, it will show audience insights for your Facebook business page (this is of course also useful!).
- Click on the blue filter button
From within the Facebook Audience Insights dashboard, click on the blue filter button. This will open up all filtering options.
- Filter by interests
To figure out your typical Aussie coffee drinker’s age and gender, type ‘coffee’ into the Interests section.
- See where your coffee drinkers live
Facebook Audience Insights also shows you the top cities where your audience lives based on your filters. In this case, most people with an interest in coffee are located in Melbourne.
- See what pages your coffee drinkers like
If you scroll down a little further, you’ll also discover the top pages that your audience likes.
Start using Facebook audience insights for market research
Facebook audience insights can provide very helpful insights into your target market.
Use these insights to guide your business decisions.
Need help? Reach out.