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How To Use Facebook Audience Insights For Market Research

How to use Facebook Audience Insights for Market Research
How to use Facebook Audience Insights for Market Research

Wondering how to use Facebook audience insights for market research?

Or just wondering how to use it in general?

Business idea: online coffee shop selling Australia wide

Let’s say your business idea is to sell coffee beans online. You don’t run a cafe nor roast coffee. But, like me, you love coffee and always wanted to sell coffee beans online. After reading my article about how to start a dropshipping business in Australia, you now know how easy it is to find a coffee dropshipping supplier.

Selling coffee online is very competitive these days so you’ll need to find your own little niche market.

  • But how do you find this niche market?
  • Who are these coffee drinkers that differ from the rest?
  • How old are the majority of coffee drinkers?
  • Who should you target? Males or females? Both?
  • Where are my coffee drinkers located?

Answering these kinds of questions will give you a solid foundation to build your brand and carve out your niche.

Time needed: 10 minutes.

Below I’ll show you how to access Facebook audience insights and use it to do market research.

  1. Access Facebook Audience Insights

    Access the insights through this link >> Facebook Audience Insights. Make sure you have ‘Potential Audience’ selected. If you have ‘current audience’ selected, it will show audience insights for your Facebook business page (this is of course also useful!).Access Facebook Audience Insights Dashboard

  2. Click on the blue filter button

    From within the Facebook Audience Insights dashboard, click on the blue filter button. This will open up all filtering options. Click blue filter button in Facebook Audience Insights

  3. Filter by interests

    To figure out your typical Aussie coffee drinker’s age and gender, type ‘coffee’ into the Interests section.Using interests in Facebook audience insights

  4. See where your coffee drinkers live

    Facebook Audience Insights also shows you the top cities where your audience lives based on your filters. In this case, most people with an interest in coffee are located in Melbourne.Top cities using Facebook audience insights

  5. See what pages your coffee drinkers like

    If you scroll down a little further, you’ll also discover the top pages that your audience likes.Top pages liked - Facebook audience insights

Start using Facebook audience insights for market research

Facebook audience insights can provide very helpful insights into your target market.

Use these insights to guide your business decisions.

Need help? Reach out.

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