How To Use Google Trends For Market Research

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How to use Google Trends for market research
How to use Google Trends for market research

Below I’ll show you how to use Google Trends for Market Research.

Google Trends is an excellent way to give you a birds eye view of your idea.

Before getting started, you should have a product idea or niche in mind. If not, at least have a topic in mind that you would like to learn more about before using Google Trends.

How to use Google Trends for market research:

This will take ~ 10 minutes.

Follow the below steps to use Google Trends for market research.

  1. Go to Google Trends

    Simply go to the Google Trends website.

  2. Type in your product idea, niche or topic

    What do you want to research? Enter it here.

  3. Set country to worldwide

    Start with worldwide before narrowing to your target country. Go wide before going deep to gain the most perspective and insights.

  4. Set time frame

    Go through all time frames from ‘2004 – present’ all the way to the ‘Past hour’. Again, go wide before going deep.

  5. Start with ‘All Categories’

    Set the category to ‘All Categories’. If you want to find new product ideas, remove the search term and then filter through each category.

  6. Start with ‘Web Search’

    Use the ‘Web Search’ option before playing around with image search, news search, Google shopping and Youtube search.

Google Trends for market research
Using Google Trends for market research

The above steps will help give you a birds eye view of your business idea.

Don’t let Google Trends make or break your idea though. It’s just one of many market research methods.

Need help? Reach out.

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