More Bookings & #1 Rankings for Bella Lingua

The Problem

Bella Lingua provides Italian Lessons for Kids in Melbourne through interactive methods like games, dance, role-play, and art. Despite strong demand, their website was a technical disaster: infected with malware, built on low-quality code/plugins, and using an ineffective WooCommerce booking system.

❌ Security Crisis: Malware redirects sent visitors to scam sites, risking trust and revenue.

❌ Technical Mess: Poor-quality theme, bloated page builder, and dozens of conflicting plugins.

❌ Booking Chaos: WooCommerce struggled to manage class schedules, leading to missed enrollments.

❌ SEO Neglect: Poor rankings for critical search terms like “Italian Classes for Kids” and “Bella Lingua”

The Solution

1. Emergency Tech Rescue:

• Migrated to a secure, fast hosting provider.
• Removed malware, purged outdated plugins, and rebuilt the site with a performance-first stack:
  • GeneratePress (lightweight theme) + Generate Blocks (easy page builder).
  • Replaced WooCommerce with Bookeo (dedicated booking software for classes/events).

2. SEO & Design Overhaul

• Optimised site speed, mobile responsiveness, and metadata for keywords like “Italian Classes for Kids.”
• Added custom branding (logo, graphics) and a seamless Bookeo booking flow.

3. Ongoing Maintenance

• Monitored and refined SEO strategies to dominate local search queries.
• WordPress theme and plugin updates, security checks, and speed optimisations.

Key Results

✅ 500% Booking Surge: Instant spike in enrollments after Bookeo integration.

✅ 43% Traffic Growth: Organic visitors increased as the site ranked #1 for core keywords.

✅ Branded Search Dominance: “Bella Lingua” now drives ~50 monthly searches to the site.

✅ Technical Stability: Zero malware, faster load times, and a user-friendly booking system.

Bella Lingua’s transformation proves that fixing technical debt and pairing smart SEO with the right tools (like Bookeo) can turn a failing website into a growth engine. By eliminating security risks, streamlining bookings, and optimising for search, the business now converts effortlessly and earns trust through a polished, reliable online presence.