+177%
Organic Traffic Surge for Jonathan Hepner Funerals
“Max has done a great job at managing our SEO and Google Ads. It has definitely contributed to the growth in our business.”
The Problem
Jonathan Hepner Funerals, a trusted Geelong Funeral Director, faced:
❌ Outdated, Slow Website: 5+ second load times, clunky backend, and a low-quality WordPress theme.
❌ Lost Local Visibility: Lost rankings to competitors for keywords like “Funeral Director Geelong.”
❌ Wasted Ad Spend: Poorly structured Google Ads campaigns with low-quality leads.
The Solution
1. Website Revamp for Speed & Local SEO
- Built a bloat-free WordPress site with GeneratePress + GenerateBlocks for speed and flexibility.
- Optimised pages for high-intent local keywords like “Funeral Director Geelong”.
- Simplified navigation and added Call to Action buttons to increase conversion rate.
2. Google Ads Overhaul
- Recreated Google Ads Search campaigns with optimal settings.
- Added YouTube video campaigns to increase brand exposure.
- Reduced cost-per-click by ~40% by improving ad quality.
3. Ongoing Maintenance
- Monthly software updates, security checks, and speed optimisations.
- Publishing new content on high search volume topics about funeral etiquette and planning.
Key Results
✅ 177% organic traffic growth in 24 months.
✅ Top 3 rankings for majority of target keywords like “Funeral Director Geelong.”
✅ 40% reduction in Google Ads cost per click
✅ Passes Google Core Web Vitals Assessment for mobile – All main competitors fail this test
