+177%

Organic Traffic Surge for Jonathan Hepner Funerals

  • “Max has done a great job at managing our SEO and Google Ads. It has definitely contributed to the growth in our business.”
    Jackson hepner jonathan hepner funerals v4 100px
    Jackson Hepner
    Jonathan Hepner Funerals
New website april 2025 jonathan hepner funerals v2

The Problem

Jonathan Hepner Funerals, a trusted Geelong Funeral Director, faced:

❌ Outdated, Slow Website: 5+ second load times, clunky backend, and a low-quality WordPress theme.

❌ Lost Local Visibility: Lost rankings to competitors for keywords like “Funeral Director Geelong.”

❌ Wasted Ad Spend: Poorly structured Google Ads campaigns with low-quality leads.

The Solution

1. Website Revamp for Speed & Local SEO

  • Built a bloat-free WordPress site with GeneratePress + GenerateBlocks for speed and flexibility.
  • Optimised pages for high-intent local keywords like “Funeral Director Geelong”.
  • Simplified navigation and added Call to Action buttons to increase conversion rate.

2. Google Ads Overhaul

  • Recreated Google Ads Search campaigns with optimal settings.
  • Added YouTube video campaigns to increase brand exposure.
  • Reduced cost-per-click by ~40% by improving ad quality.

3. Ongoing Maintenance

  • Monthly software updates, security checks, and speed optimisations.
  • Publishing new content on high search volume topics about funeral etiquette and planning.

Key Results

✅ 177% organic traffic growth in 24 months.

✅ Top 3 rankings for majority of target keywords like “Funeral Director Geelong.”

✅ 40% reduction in Google Ads cost per click

✅ Passes Google Core Web Vitals Assessment for mobile – All main competitors fail this test

Old website november 2020 jonathan hepner funerals v2
Old website from 2020 that was slow to load and difficult to use.
New website april 2025 jonathan hepner funerals v2
New website optimised to rank higher on Google Search and encourage enquiries.