Quotes/m & 105% Organic Traffic Boost for Steve’s Removals

The Problem

Steve’s Removals Geelong, one of the best Geelong Removalists, struggled to stand out online:

❌ Invisible on Google: Buried in search results for critical terms like “Removalist Geelong”.

❌ Zero Online Quotes: Outdated website design and poor CTAs failed to convert visitors.

❌ Empty Bookings Calendar: Not enough leads to stay booked beyond a week in advance.

The Solution

1. Local SEO-First Website Overhaul

• Service Specific Pages: Built dedicated pages for House Removals, Furniture Removals, Piano Removals, Pool Table Removals, Interstate Removals, and Office Removals to dominate popular searches.
• Hyper-Local Targeting: Expanded targeting to include more location specific searches like “Removalist Ocean Grove”. Location pages included Ocean Grove, Torquay, Colac, and Bellarine Peninsula.
• Conversion-First Design: Added a ‘Quick Quote’ form at the top of every service page.
• Performant WordPress Theme & Plugins: Built with a performance focused software stack for fast load times and improved user experience.
• Technical SEO Foundation: Fixed crawl errors, added schema markup, and optimised internal linking.

2. Expert Google Ads Setup

• Service + Location Targeting: Launched primary campaign to target people looking for a Removalist in Geelong and secondary campaigns targeting people needing pool table and piano removals.
• Cost Efficiency: Continuous optimisation of campaign ads to get cost per conversion/enquiry under $20.

3. Ongoing Maintenance to Ensure Continuous Growth

• Website Maintenance: Software updates, security checks, and speed optimisations.
• Google Ads Management: Management of account to ensure continued growth.

Key Results

✅ 105% Organic Traffic Growth

✅ 135 Quote Requests/Month (from zero)

✅ 50% conversion rate for quote requests from Google Ads

✅ Booked 4+ Weeks in Advance (enough to hire more employees)

✅ Less than $20/Conversion from Google Ads