60%
Revenue Growth for The Pink Carnation
“This has been the best decision and investment so far for the shop. Thank you so much for all your help!”
The Problem
The Pink Carnation is a boutique Geelong Florist, specialising in fresh flowers, bespoke bouquets, plants, and gift hampers. Despite their high-quality products, their outdated website and poor search visibility led to minimal online sales and limited local reach.
❌ Poor Google rankings for key terms (e.g., “Florist Geelong”)
❌ Cluttered, non-converting website design
❌ Only 2 orders per month from Google Ads
The Solution
1. Product-Focused Website Redesign:
- Built a clean, minimalist Shopify store to highlight their floral arrangements, plants, hampers.
- Leveraged existing high-quality photography to create visually compelling product pages.
- Simplified navigation and checkout flow to enhance user experience.
2. Google Ads Optimisation
- Launched targeted campaigns focusing on local keywords like “Florist Geelong” and seasonal offerings.
- Refined ad copy and bidding strategies to attract high-intent customers.
3. SEO Foundation
- Optimised metadata, headings, and content for local search terms.
- Ensured mobile responsiveness and fast loading times to improve search rankings.
Key Results
✅ 60% Revenue Growth (comparing August 2023 to August 2024)
✅ Google Ads orders jumped from 2 → 19/month in first month of account management
✅ First-page Google ranking for “Florist Geelong”
