Revenue Growth for The Pink Carnation

The Problem

The Pink Carnation is a boutique Geelong Florist, specialising in fresh flowers, bespoke bouquets, plants, and gift hampers. Despite their high-quality products, their outdated website and poor search visibility led to minimal online sales and limited local reach.

❌ Poor Google rankings for key terms (e.g., “Florist Geelong”)

❌ Cluttered, non-converting website design

❌ Only 2 orders per month from Google Ads

The Solution

1. Product-Focused Website Redesign:

• Built a clean, minimalist Shopify store to highlight their floral arrangements, plants, hampers.
• Leveraged existing high-quality photography to create visually compelling product pages.
• Simplified navigation and checkout flow to enhance user experience.

2. Google Ads Optimisation

• Launched targeted campaigns focusing on local keywords like “Florist Geelong” and seasonal offerings.
• Refined ad copy and bidding strategies to attract high-intent customers.

3. SEO Foundation

• Optimised metadata, headings, and content for local search terms.
• Ensured mobile responsiveness and fast loading times to improve search rankings.

Key Results

✅ 60% Revenue Growth (comparing August 2023 to August 2024)

✅ Google Ads orders jumped from 2 → 19/month in first month of account management

✅ First-page Google ranking for “Florist Geelong”