Rankings for Wayne Barry’s Tree Services

The Problem

Wayne Barry’s Tree Services, a Geelong tree removal services expert, faced the below challenges:

❌ Outdated Website: Outdated PHP site that was not mobile friendly.

❌ Buried in Search Results: Outranked by most competitors on Google Search.

❌ Wasted Ad Spend: Google Ads campaigns burning $1,000s on irrelevant keywords.

The Solution

1. Website Revamp

• Created dedicated, SEO-optimized pages for each core service (e.g., tree removal, pruning, stump grinding), targeting high-intent local keywords.
• Improved site speed, mobile responsiveness, and user experience.
• Added clear calls-to-action, service area pages, and refreshed content to align with search intent.
• Added professional photography by Jacob Negri, a Cairns website designer

2. Google Ad Overhaul

• Audited and paused ineffective campaigns.
• Launched new campaigns segmented by service type, with tightly themed ad groups and negative keywords to eliminate wasted spend.
• Optimised ad copy, landing pages, and bidding strategies to prioritise high-value conversions.

3. Ongoing Maintenance to Ensure Continuous Growth

• Website Maintenance: Software updates, security checks, and speed optimisations.
• Google Ads Management: Management of account to ensure continued growth.

Key Results

✅ Top 3 rankings for all target keywords (most of them are #1)

✅ ~50 Quote Requests/Month

✅ ~50% reduction in cost per conversion

✅ ~50% increase in conversion rate

Within 12 months, Wayne Barry’s Tree Services achieved dramatic improvements. By aligning their digital presence with customer search behaviour and eliminating wasteful ad spend, Wayne Barry’s Tree Services solidified its position as the go-to local expert in their market.