~39 Monthly Leads From Roof Plumber Marketing
Barnes Family Roof Plumbing is a Geelong roof plumber doing roof replacements, repairs, restorations and guttering. I've done Jackson Barnes's web design, SEO and Google Ads since May 2025.
The results
The numbers come from Google Analytics, Google Ads, Search Console and the website's form records, with test entries and spam taken out. Search visits include Business Profile clicks. Rankings move from day to day. This was checked on the 31st of October 2026.
29 to 114
Monthly search visits
About 114 a month, May 2025 to April 2026, up from 29.
174
Real website enquiries
174 from the 29th of April to 10th of September 2026.
57
So many I cut the ads
June 2026 brought 57, so I halved the Google Ads spend.
Top 3
Top 3 on Google
Off the first page to the top 3 for "roof plumber geelong".
Google Ads for "gutter replacement geelong" came in at about $91 an enquiry. That's 21 enquiries over the 12 months to mid-September 2026.
Where it started
When I started with Barnes in May 2025, they had a quick website I'd made to get them going. It brought in some enquiries, but with no conversion tracking nobody could tell which calls and forms came from where, and there were no Google Ads yet. From February to April 2025 it got about 29 search visits a month.
The plan was to get access, fix the SEO, rebuild the site, then set up Google Ads.
What I did
- I rebuilt the website on WordPress with Kadence. It went live in June 2025, with a page for each main service, like roof replacements, gutter replacement and roof and gutter repairs.
- I set up enquiry tracking with Google Tag Manager and Google Analytics, so quote forms, contact forms, phone taps and email taps are all recorded with where the visitor came from.
- I built the quote forms in Fluent Forms, sending through FluentSMTP and Brevo, with an autoresponder for each service.
- I built Google Ads around the services, and I check the searches people actually typed so I can cut the ones that waste money.
- I sorted out the Google Business Profile by updating the description, tidying the services list and adding a photo gallery. It's had a new post every week since September 2026.
- I added a tile roof restoration page with its own Google Ads campaign in October 2026, because that's work Jackson Barnes wants more of.
- I set up a dashboard and a monthly report that show how many enquiries and phone taps came in each month, and where they came from.
- I host the site on Rocket.net with Perfmatters for speed, and back it up before the monthly updates.
Written by Max Jacobs
I'm a civil engineer turned web designer, based in Geelong, VIC. I've built websites and run marketing since 2015, and I don't hand the work to juniors: the person you email does it.
The services behind this work: marketing for tradies and SEO for tradies.
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