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Top 3 On Google With Skip Bin Hire SEO for Phoenix Bins

Phoenix Bins hires out skip bins and walk-in bins across Greater Geelong and the Surf Coast. I took over their website in 2024 and fixed its SEO.

Phoenix Bins home page on a phone, 2026

The results

Visits come from Google Analytics and include the Google Business Profile. Rankings move from day to day. Checked on the 31st of October 2026.

  • Top 3

    Top 3 on Google

    From off the first page to the top 3 for "skip bin hire geelong".

  • +42%

    Visits from search engines

    3,871 in the year to April 2025, then 5,511 in the next year.

  • 67

    Suburbs priced in

    Delivery is built into each booking.

It's in the top 3 for "skip bins geelong" as well.

Where it started

When I took over the website in 2024, it wasn't on the first page for "skip bin hire geelong". Google was treating the 3m skip page as the main page, so the home page wasn't the one showing up when people searched for skip bins.

Phoenix Bins takes bookings straight from the website, so every bin page has to price the job correctly and take payment smoothly. In 2026 they wanted one delivery price per suburb, built into the price so there were no extras.

What I did

Phoenix Bins bin page with the delivery suburb list on a phone, 2026
Delivery is in the price.
  • I fixed which page Google ranks. I de-optimised the other pages so the home page ranks, and gave the site a couple of minor revamps.
  • I rebuilt delivery pricing in WooCommerce in May 2026, going from separate suburb fees to 7 delivery zones by postcode.
  • I rebuilt the price list with a "From" price on each bin, and set up WooPayments as the new payment system in May 2026.
  • I added a delivery suburb list to all 10 bin pages in October 2026, with 67 suburbs and delivery in the price, and tested it with a booking.
  • I set up the website's emails in September 2026 so quote form emails pass the checks inboxes use (SPF, DKIM and DMARC).
  • I keep the WooCommerce and Elementor site maintained, with the RnB booking plugin and Fluent Forms, which means updates every month, a backup first and a test booking after.

Written by Max Jacobs

I'm a civil engineer turned web designer, based in Geelong, VIC. I've built websites and run marketing since 2015, and I don't hand the work to juniors: the person you email does it.

The services behind this work: SEO for tradies and website care plans.

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