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~1,000 Products Moved From WooCommerce to Shopify

Sofia's Spot is a boutique gift and homewares shop in Drysdale on the Bellarine Peninsula. I looked after their online store, SEO and Google product listings from September 2023 to 2025, for Jessie Bennetts.

Sofia's Spot home page on a phone, 2026

The results

Search visits are from Google Analytics. The ranking is one check of my own on the 19th of June 2025, the product count my May 2025 test import.

  • +34%

    Search visits

    1,675 in the year to September 2024, then 2,248 in the year to September 2025.

  • First page

    Gift shop searches

    On the first page for "gift shop geelong", June 2025.

  • June 2025

    Biggest month yet

    In her words, the month the Shopify store went live.

Their Our Story page still thanks me for getting "our website off the ground".

Where it started

Jessie Bennetts called me in September 2023 about the shop's WooCommerce website. I moved it to new hosting and redesigned it in early 2024. In May 2025 I suggested Shopify, and tested it with her Square products that day.

What I did

Sofia's Spot shop page on a phone, 2026
The Shopify store's range.
  • I moved the website to new hosting in September 2023 and set up a staging copy to work on, so changes could be tested first.
  • I redesigned the website in early 2024 as part of the shop's rebrand.
  • I set up Google Merchant Center in April 2025, with free product listings and the shipping and returns details filled in.
  • I moved the store from WooCommerce to Shopify in May and June 2025, bringing about 1,000 products across from Square.
  • I set up the new store with its theme, a menu by brand, Shopify Payments, Judge.me reviews and Shopify POS for the shop counter.

"His attention to detail feels unrivalled, he goes above and beyond and I couldn't recommend him enough."

Jessie Bennetts, Sofia's Spot

Written by Max Jacobs

I'm a civil engineer turned web designer, based in Geelong, VIC. I've built websites and run marketing since 2015, and I don't hand the work to juniors: the person you email does it.

I look after online shops like this one through my website care plans.

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