+86% Search Visits for Education Publisher Target Learning
Target Learning publishes online and print resources for VCE Visual Arts and Technologies. I've worked on the website with Ric Roberts since 2021.
The results
Visits add up Google Analytics' monthly figures. The rankings are Search Console averages for October 2026, and rankings move from day to day.
+86%
Visits from search engines
30,466 in the year to February 2023, then 56,611 a year later.
Top 3
Top 3 on Google
Top 3 for VCD searches such as "gestalt principles vcd".
Where it started
Target Learning's website is a shop, a membership platform and a set of online textbooks in one. Members log in to study, schools buy access and students buy revision programs, so it all has to keep working through every change.
What I do
- I took the new website live in March 2022, with WooCommerce, MemberPress and redirects from the old web address.
- I update the site every month. Each time I take a Kinsta server backup first and put the site in maintenance mode.
- I test after each month's updates by placing a WooCommerce test order and running a test membership registration through Gravity Forms, then I cancel the order and switch Stripe from test mode back to live.
- I keep a full backup off the server. Every month a copy of the member records goes to the business's own Google Drive, and since May 2026 a full copy of the website does too.
- I helped Target Learning through its ST4S security assessment for schools in mid 2025, acting on the penetration test and adding WP 2FA two-step login for members in August 2025.
- I built revision study packages in February 2026 with Gravity Forms, with customers paying for them through Stripe.
- I check held-back updates against each vendor's release notes before applying them, then take a backup and place a test order.
"Max delivers excellent, quick and knowledgable service. Goes the extra mile to keep my site running well."
Written by Max Jacobs
I'm a civil engineer turned web designer, based in Geelong, VIC. I've built websites and run marketing since 2015, and I don't hand the work to juniors: the person you email does it.
I look after shops and member sites like this one through my website care plans.
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