+37% Search Visits From SEO for The Manx Myotherapist
The Manx Myotherapist is Tom Black's myotherapy clinic in Geelong. I worked on his SEO and ran his Google Ads from April 2024 to early 2026.

The results
Visits are from Google Analytics. The 100% is from Tom Black's email of the 5th of March 2026.
+37%
Search visits
1,181 in the second half of 2024, then 1,616 a year later.
100%
Clinic at capacity
Tom Black had the clinic at 100% a week ahead in March 2026.
Where it started
Tom Black got in touch in April 2024 for an SEO audit of his Squarespace website. I started with the website's SEO, then took on his Google Ads that July as well.
What I did

- I audited the website's SEO in April 2024 and worked through the fixes.
- I optimised the Squarespace site, cleaning up the booking links, submitting the sitemaps and adding a Google reviews badge.
- I drafted six service pages for massage, sports massage, deep tissue, remedial massage, dry needling and cupping therapy.
- I ran Google Ads from July 2024, with a report every month, until he turned them off in early 2026.
"Thanks for all your help with the campaign it's grown my business significantly to where it is today."
Written by Max Jacobs
I'm a civil engineer turned web designer, based in Geelong, VIC. I've built websites and run marketing since 2015, and I don't hand the work to juniors: the person you email does it.
The services behind this work: SEO in Geelong and Google Ads management.
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