+33% Click Rate on Heavy Machinery Google Ads
Titan Hydraulics is a mobile mechanic for heavy machinery and hydraulic hose repairs, from Geelong to Werribee. I've looked after Mat Skinner's Google Ads account since February 2024.
The results
Ad numbers compare the year to October 2025 with the year to October 2026. The ranking is from my checks in February 2024. Rankings move daily.
+33%
Ad click rate
Up from 5.67% to 7.55%.
-10%
Cost per click
Down from $7.17 to $6.45 a click.
37% to 50%
Share of searches
Ads showing on 50% of searches in the year to October 2026, up from 37%.
Top 3
Top 3 on Google
Top 3 for "hydraulic hose repair geelong" by February 2024, in my own checks.
Where it started
Mat Skinner came to me in January 2024 for a review of his website and Google Ads. The website was already on the first page for "hydraulic hose repair geelong", so the first job was to lift it higher, then take over the ads.
What I do
- I tuned the website for search in January 2024, with new page titles and headings and a phone number people can tap on mobile.
- I took over Google Ads in February 2024 and pointed the ads at the home page. Since then I've checked it once a month.
- I rebuilt the ads in November 2025 into five new ad groups, then reworked the copy around heavy machinery in May 2026.
- I keep the keywords tight, with 54 phrase match keywords running.
- I check the searches people actually typed every month and block the ones that don't fit, like car repair, jobs and tools.
- I send a report every month with the clicks, spend and results.
Written by Max Jacobs
I'm a civil engineer turned web designer, based in Geelong, VIC. I've built websites and run marketing since 2015, and I don't hand the work to juniors: the person you email does it.
The service behind this work is my Google Ads management.
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